Available for new Shopify projects
I build, maintain and extend Shopify stores.
I build new stores, fix the ones that already exist, and develop the integrations Shopify alone doesn't cover. I come from front-end and I've run an e-commerce of my own: I look at a store both as a developer and as someone who worked it from the inside.
What I do
I join a Shopify project in three ways.
Sometimes I start from scratch. Sometimes I fix a store that already exists. Sometimes I build the part Shopify alone can't. Often all three on the same project.
Building from scratch
From Figma to a custom theme. I develop the store section by section, testing as I go. Not an off-the-shelf theme: what the brand actually needs.
Custom themes · Liquid · Storefront API
Support and maintenance
I step into stores that are already live and keep them running. I fix the bugs that pile up, often after a migration like Magento to Shopify, and add new features without breaking what works.
Bug fixing · Migrations · New features
Custom development
When Shopify alone isn't enough: integrations with external services, bespoke features, and, where the project calls for it, web apps with React and Next.js.
Integrations · React · Next.js
Who I work with
I work with agencies and Shopify experts.
Most of my projects come from ongoing collaborations with agencies and other developers, on stores for real brands.
Real brands I have worked on
Terranova · Rinascimento · Calliope · Abrakadabra · Tacchettee · Mazzer · Viandar
Founder experience
I've run my own store.
In 2025 I founded Harcen, a men's skincare brand, together with a friend. For about a year I ran everything: product, content, campaigns, store. In February 2026 we closed it, the timing wasn't right. If I started again today I'd do many things differently, beginning with the numbers before the product. But what stays with me is knowing e-commerce from the inside, end to end, not just building it.
Founder · E-commerce · 2025–2026
How I work
The same method, every project.
Whether we start from scratch or step into an existing store, the phases are these. So you always know where we are.
Analysis
I start from the business, not the code. What goals it has, what platform it's on today, what isn't working. From there I decide whether customizing a theme is enough or whether it needs to be built from scratch.
Structure
I design the architecture and the user paths. If there's a migration, this is where I plan how to move everything without losing pieces along the way.
Development
I build section by section, testing as I go. Incremental deliveries, never everything at the end: you watch the project grow and we fix things early.
Optimization
I measure load performance, test, improve. A project doesn't end at launch. Once it's live I look at how to make it better.
About me
Let's talk.
I'm Oleksandr, a freelance developer since 2025. I come from front-end, a few years in-house, most recently at Zanichelli in Bologna. Today I work mostly on Shopify, alongside agencies and other developers, on stores for real brands. Self-taught.